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Get Consumer Insights in Ghana with LOOKA Research

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Research in Africa
Consumer Insights Ghana

Get Consumer Insights in Ghana with LOOKA Research

Are you looking for reliable consumer insights in Ghana? Ghana is one of West Africa’s most dynamic economies, with a population of over 34 million people (2024 estimate). Understanding consumer behavior in Ghana is essential for businesses, brands, and investors looking to succeed in this rapidly evolving market. At LOOKA Research, we help you unlock actionable market insights and data-driven strategies to thrive in Ghana.

Why Ghana? 

Ghana is a stable, growing democracy with strong regional influence and ties to international markets. The country’s expanding middle class, youthful population, and increasing digital adoption present wide-ranging opportunities for growth across sectors.

Ghana Demographics: Key Insights for 2024

  • Total Population: Approximately 34 million (2024).
  • Youthful Population: Over 55% of the population is under 25 years old, with a median age of 21.
  • Urbanization Rate: Around 58%, with most urban growth centered in Accra and Kumasi.
  • Literacy Rate: Approximately 79% (youth literacy), supporting the growth of digital media consumption.

Languages Spoken

  • English is the official language.
  • Indigenous languages such as Akan, Ewe, Ga, and Dagbani are widely spoken.

Key Active Markets

  • Accra: The capital and largest city, the political and economic center.
  • Kumasi: The second-largest city and a hub of commerce and culture.
  • Tamale: A fast-developing city in the Northern Region.
  • Takoradi: A major port and center for oil, gas, and mining.

Key Active Sectors

  • Agriculture: A significant contributor to GDP and employment; major exports include cocoa and gold.
  • Telecommunications: Rapid growth with over 44 million mobile subscriptions in 2024.
  • Financial Services: Expansion of mobile money, fintech, and formal banking.
  • Retail & E-commerce: Increasing adoption of digital marketplaces and urban retail development.
  • Energy and Natural Resources: Oil, gas, and mining drive foreign investment and infrastructure projects.

Consumer Behavior Trends in Ghana

  • High Mobile and Internet Penetration: Internet penetration reached 72% in early 2024.
  • Community and Family Influence: Social networks heavily influence consumer choices.
  • Price-Conscious Spending: Value for money is a major factor in purchasing decisions.
  • Growing E-commerce: Increasing engagement with digital shopping and online payments.
     

How LOOKA helps you get Consumer Insights in Ghana 

At LOOKA Research, we provide the most comprehensive and actionable consumer data and market research services in Ghana. Whether you need to understand Ghanaian buying habits, brand loyalty, price sensitivity, or digital behavior, we have you covered with:

  • Field Surveys: In-person data gathering across regions for hyper-local insights.
  • Panel Surveys: Real-time data collection from a large, diverse sample of consumers.
  • Participant Recruitment: We help you access specific target groups based on demographics and interests.

Why Choose LOOKA Research?

  • Local Expertise: Deep understanding of the Ghanaian consumer market.
  • Customized Insights: Research tailored to your business needs and industry.
  • Multi-Country Reach: We conduct research not just in Ghana, but across West, East, and Southern Africa.

Take Your Business Further, Get Consumer Insights in Ghana Today! 

Make strategic business decisions based on facts, not assumptions. Whether you're planning to launch a product, expand into Ghana, or stay ahead of market trends, LOOKA Research is your trusted partner for consumer insights in Ghana.

Contact us today for tailored market research solutions in Ghana and unlock the full potential of this vibrant market.

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