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Get Consumer Insights in Tanzania with LOOKA Research

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Research in Africa
Consumer Insights Tanzania

Get Consumer Insights in Tanzania with LOOKA Research

Looking for reliable consumer insights in Tanzania? Tanzania is a dynamic East African market with a population of over 69 million people (2024 estimate). Understanding consumer behavior in Tanzania is crucial for businesses aiming to succeed in this growing economy. At LOOKA Research, we provide actionable market insights and data-driven strategies to help you thrive in Tanzania.

Demographics

  • Urbanization: Significant urbanization (40.04%) , Increasing urbanization, with key cities like Dar es Salaam, Dodoma, and Mwanza.
  • Total population: ~ 69.4M (2024 estimate).
  • Literacy Rate: 80%.
  • Urbanisation rate: approximately 40%.

Languages Spoken

  • English is an official language, used in business and education.
  • Swahili is the national language and widely spoken.

Key Active Markets

  • Dar es Salaam: The commercial capital and largest city.   
  • Dodoma: The political capital.
  • Mwanza: A major port city on Lake Victoria and a key commercial center.   
  • Arusha: A significant tourism hub and business center.

Key Active Sectors:

  • Agriculture: The backbone of the economy, employing a large portion of the population accounting for 27% of the country's GDP.
  • Tourism: A major contributor to GDP, driven by wildlife and natural attractions accounting for 10.6% of GDP.
  • Telecommunications: Rapid growth in mobile phone usage and internet penetration. 
  • Mining: Significant reserves of gold and other minerals.

Consumer Behavior Trends in Tanzania

  • High Mobile and Internet Adoption: With mobile connections (114%) internet penetration at 29.1% as at January 2025, digital consumption is accelerating.
  • Community Influence: Purchasing decisions are often influenced by family, community, and social recommendations.
  • Growing Digital Payments: Increasing adoption of mobile money services.

How LOOKA helps you get Consumer Insights in Tanzania

At LOOKA Research, we provide the most comprehensive and actionable consumer data and market research services in Tanzania. Whether you need to understand Tanzanians buying habits, price sensitivities, digital behavior, or brand preferences, we have you covered with:

Our research services in Tanzania:

  • Field Surveys: In-person data gathering across regions for hyper-local insights.

  • Panel Surveys: Real-time data collection from a large, diverse sample of consumers.

  • Participant Recruitment: We help you access specific target groups based on demographics and interests.

Partner with LOOKA Research for Tanzanian Consumer Insights!

Gain a competitive advantage with our tailored solutions for Market Research in Africa.

 Why Choose LOOKA Research?

  • Local Expertise: Deep understanding of the Tanzanian market.
  • Customized Insights: Solutions for various industries.
  • Multi-Country Reach: We don't stop at Tanzania, LOOKA Research covers markets across West, East, and Southern Africa.

Take Your Business Further, Get Consumer Insights in Tanzania Today!

Don’t make decisions based on assumptions. Make them based on data-driven consumer insights in Tanzania. Whether you are launching a product, entering the Tanzanian market, or simply want to stay ahead of the competition, LOOKA Research is your trusted partner.

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