Get Reliable Consumer Insights in Zambia
 

Looking to understand your customers in Zambia? At LOOKA Research, we offer actionable market research to help brands, investors, and businesses thrive in this fast-growing economy. With over 21 million people (2025 estimate) and a youthful population, Zambia is full of untapped potential.

Why Zambia?
 

Zambia is a resource-rich, landlocked country in Southern Africa. Its economy is growing, driven by mining, agriculture, retail, and mobile technology. Zambia’s cities are expanding, creating new opportunities in urban consumer markets.

Zambia Demographics: Key Insights for 2025
 

• Population: Approximately 21.7 million
• Youthful Market: Majority under 25
• Urban Growth: Over 9.6 million live in cities
• Literacy Rate: About 87.5%
• Languages: English (official), Bemba, Nyanja, Tonga

Major Cities Driving Demand

• Lusaka: Capital and business hub
• Kitwe: Mining and manufacturing center
• Ndola: Commercial and transport node
• Chipata: Cross-border trade gateway

High-Growth Sectors
 

• Mining: Copper production rose 30% in Q1 2025
• Telecom: Over 23M mobile users in 2024
• Agriculture: Key for food and exports, despite climate challenges
• Retail: Urban markets driving demand for goods and services
• Manufacturing: A growing source of jobs and innovation​

Zambian Consumer Trends
 

• Digital Habits: Mobile money and social media on the rise
• Price Sensitivity: Consumers value affordable quality
• Brand Trust: Reputation matters in buying decisions
• Online Shopping: E-commerce use increasing steadily

How LOOKA Research Supports Your Goals

At LOOKA, we help you understand Zambian consumers with:

• Field Surveys – In-person insights from key regions
• Panel Data – Ongoing feedback from a diverse population
• Targeted Recruitment – Access to niche audiences

Why Choose LOOKA?
 

• Local market expertise

• Tailored research for your industry

• Coverage across Southern, East, and West Africa

 Ready to grow your business in Zambia?
 

Get in touch with LOOKA Research today and unlock the full potential of this exciting market.