The research world is evolving fast, thanks to the rise of artificial intelligence (AI). While AI’s role in crunching numbers and analyzing large datasets is well-known, its impact on qualitative…
Fundraising isn’t just about presenting a cause, it’s about preparation, understanding your audience, and crafting a narrative that truly resonates. Market research plays a pivotal role in this…
2024 was a watershed year for AI, with advancements reshaping industries and disciplines. As we step into 2025, researchers stand at the forefront of an AI-driven revolution. This guide explores key…
In user research, empathy is the ability to deeply understand and connect with users’ experiences, seeing the world from their perspective and valuing their diverse backgrounds. By approaching each…
Storytelling is one of humanity’s oldest and most powerful tools. It’s how we share our lives, connect, and communicate ideas across generations. In research, storytelling goes beyond simply…
Bias is a hidden force that can quietly disrupt research studies, altering findings and leading to misleading conclusions. From subtle question phrasing to unintended researcher influence, these…
As organizations increasingly rely on data to inform strategic decisions, the quality of that data becomes paramount. This article underscores the critical role of data quality in driving accurate…
Data storytelling is the art of transforming raw data into engaging narratives that captivate and inform. It involves combining data, visuals, and storytelling techniques to create compelling stories…
In today’s competitive landscape, making informed decisions based on reliable data is crucial for business success. By combining quantitative research with advanced tools like the LOOKA Survey,…
When writing your questionnaire, it's tempting to include a large number of questions in order to get as much insights as possible from your study. But long questionnaires come with side effects that…
