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Kenya's P2P Payments
Case Studies
Kenya's P2P Payments: 6 Key Trends & Opportunities
LOOKA Research, specializing in data collection, analysis, and visualization across Africa, conducted a study across…
Eliminating Bias in Your Survey Questions
Research Fundamentals
5 Steps to Eliminate Bias in Your Survey Questions
Bias is a hidden force that can quietly disrupt research studies, altering findings and leading to misleading…
Babra Chege
The Role of AI in Improving Your Data Quality
Research Fundamentals
The Role of AI in Improving Your Data Quality
As organizations increasingly rely on data to inform strategic decisions, the quality of that data becomes paramount.…
Babra Chege
Crafting a Compelling Narrative With Data Storytelling
Research Fundamentals
Crafting a Compelling Narrative With Data Storytelling
Data storytelling is the art of transforming raw data into engaging narratives that captivate and inform. It involves…
Babra Chege
Advanced Quantitative Survey Tools
Market Research
Maximizing Your ROI with Advanced Quantitative Survey Tools
For managers, researchers, and product managers, gathering precise insights isn’t just a luxury, it's a necessity to…
Babra Chege
Enhancing In-Person Interviews with Advanced Quantitative Survey Tool
Participant Recruitement
Enhancing In-Person Interviews with Advanced Quantitative Survey Tool
In management, data-driven decision-making is crucial, and the quality of your data can either elevate your strategies…
Babra Chege
Outsmarting the System By Overcoming Fraud in Virtual Qualitative Studies
Participant Recruitement
Outsmarting the System By Overcoming Fraud in Virtual Qualitative Studies
In the world of qualitative research, participant recruitment can often feel like navigating a minefield. It’s not just…
Babra Chege
Cracking the Code with Mohamed: Insights into UX Research Tools
Research in Africa
Cracking the Code with Mohamed: Insights into UX Research Tools
The UX research landscape has become increasingly complex, with professionals often managing a variety of tools to…
Babra Chege
Why Data-Driven Decision Making Is Your Best Strategy
Research Fundamentals
Why Data-Driven Decision Making Is Your Best Strategy
In today’s competitive landscape, making informed decisions based on reliable data is crucial for business success. By…
Babra Chege
Discovering Boat Owners Needs to Validate Expansion Plans
Case Studies
Discovering Boat Owners Needs to Validate Expansion Plans
Context & ObjectiveOur client is a for-profit social enterprise that uses asset finance and technology to help…
Serigne Fall
Collecting qualitative data to produce a game show based on a pan-African panel
Case Studies
Collecting qualitative data to produce a game show based on a pan-African panel
Context & ObjectiveOur client is an audiovisual production company that develops various formats for pan-African…
Serigne Fall
How a Pan-African Design Agency uses LOOKA for User Research?
Case Studies
How a Pan-African Design Agency uses LOOKA for User Research?
Discover how Yann Le Beux, Co-founder of YUX, uses LOOKA with his team to unleash consumer insights in Africa.“Adding…
Serigne Fall
Evaluating NPS score and general customer satisfaction
Case Studies
Evaluating NPS score and general customer satisfaction
Context & objectivePEG Africa is a scale-up which aims to bring off-grid solar energy access to rural and peri-…
Serigne Fall